The Touchpointz Team has recently received many questions about the new rules for the protection of personal data, which will take effect from 25 May 2018. What is the GDPR’s impact on the use of personalization software?

From May, the same rules apply to all companies that process data within the EU. These must – according to ‘Europe’ – restore the confidence of the consumer in the protection of personal data. Because what happens to my data when I surf the internet? Who has access to it, and can I remain anonymous?

Protection of personal data
Personal data say something about a unique natural person, and go beyond just your name and address data. Also online login details, and information about your health, income and faith are included here.

People who entrust this information to a company are better protected with the GDPR. The new rules relate to:

• Communication: inform someone about who you are, why you need specific data, how long that data is saved and who has insight into it
• Permission: always ask for the explicit consent of someone to collect his / her personal data
• Access and portability: people must have access to the data that you collect, and can also transfer it to someone else
• Warnings: you must actively inform people about potential risks in the event of a breach of privacy
• Data deletion: people have the right to be forgotten, so personal data needs to be erased
• Profiling: this can be used when drafting contracts. In such a case, you must ensure that customers are informed and can challenge a decision
• Marketing: people have the right to opt out of direct marketing
• Protection of sensitive data: especially when it comes to information about health, race, sexual orientation, religion and political opinion
• Data transfer outside the EU: there must be legal agreements if data is passed on to other authorities outside the EU

What do we collect ? 
By default, Touchpointz does not collect any information that is traceable to a natural person (such as a login or IP address). The data that we collect relates to the behavior of someone on the website, such as the visit to specific pages, length of the visit, click behavior. We do not automatically state what someone fills in (the values). This requires explicit permission from the customer and visitor.

You can remain anonymous, if you want. We do not have to know who someone is, to still engage in a relevant interaction.

And what do we do with the data? 
The data of each Touchpointz customer is stored in a separate database that only the customer has access to. Of course, this data is owned by the customer, and we conclude a processor agreement that states exactly what Touchpointz must meet.

Physically, the data is stored  with our Hosting Partner Serverius in Dronten  the Netherlands,  So customer data never leaves Europe.

More information
Do you want to know exactly which safety protocols we use and what we measure by default? Send me an email via ken@www.ecerge.com and you will receive all information immediately!

Source used:  http://ec.europa.eu/justice/smedataprotect/index_en.htm